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While the development of a value proposition in the form of batik activities will expand the market reach to junior and senior high school levels, even the adult community and generate new revenue streams without adding to the promotion costs for the two innovations above. Starting from the development of Key activities, namely the manufacturing of hydroponic plants will create a new and attractive value proposition as well as a new educational tourism market with broader customer segments as well as more diverse of the revenue stream. The results of this study indicate that the business model being undertaken needs some improvement and changes to be able to face the existing competition.

This research uses the Business Model Canvas method to identify its business elements and then a SWOT analysis is performed on all existing BMC elements to form the basis of the future BMC idea by using the four-step framework from Blue Ocean Strategy. resources and market potential that can be developed. As a new educational tourist attraction, Sentulfresh has the potential of natural. Sentulfresh Indonesia has agrotourism products that offer educational activities on the theme of education on animals, plants, and biotechnology. Knowing the problems and circumstances in a company is needed in the face of business competition, it can be the basis of strategic decision making for the company. Service quality and Servicescape together are positively highly correlated with customer satisfaction with correlation coefficient values equal to 0.830 then the functional relationship obtained by the equation Ŷ = 16.043 + 0.550X1 + 0.589X2 and the coefficient of determination or contribution of service quality and servicescape together with customer satisfaction of 0.688 or 68.6%. Servicescape is partially strongly positively related to customer satisfaction, 3.

Service quality is partially correlated positively to strong criteria with customer satisfaction, 2. The collected data is then processed using simple and multiple correlation analysis techniques with the help of SPSS (Statistical Package for Social Science) software version 25.0. The research instrument was a questionnaire. The population in this study were customers of the Main Branch Office BPJS Health Bogor City as many as 457 customers, the sampling technique using the Slovin formula after 231 samples were obtained.

The purpose of this study is to determine whether there is a relationship between service quality and servicescape with customer satisfaction both partially and together.

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